5 Points Of A Potential Customer, Which Must Know Every Businessman
It is no secret that every person has their own emotional point of working on which any can affect his behavior and thus induce a purchase decision.
Specialists in NLP open at least a few dozen of these points. In this article, I would like to acquaint you with the most interesting of them.
1. The quest for savings. People with well-defined point of the economy are constantly looking for, wherever that is cheaper to hook like to buy the goods at the lowest price on the market.
They get pleasure from this, many of them think that they earn thereby! There are a lot such people, so do not forget to press at this point at your mini sites.
To do this, you can mention a couple of times in your advertising the words such as “The most advantageous offer to the market,” “Cheaper You just cannot find.” And most importantly, do not forget to explain why your proposal is most advantageous …
2. The desire to buy everything new. This category of people loves to buy all the latest and heaped up, regardless of price. These people do not like old cars and old movies; they love to buy those products that just appeared on a television or the Internet. So do not forget to at least add a note NEW to your goods.
3. A point of pride. These people used to buying things that lift them in the eyes of others. If you want to sell a person with a distinct point of pride, for your ad text, do not forget to emphasize the uniqueness and prestige ownership of your product.
4. The desire for comfort. As a rule, people with well-defined point of comfort are people with a rational and practical-minded, which include logic when making purchases.
So do not forget to mention in your offer of how many routine actions your item will save the buyer and how much easier and more comfortable it will become to work or live.
5. The quest for security. Very often, this point appears spontaneously when a man saw on TV some terrible news about terrorism or robbery, he had unwittingly exacerbated by a feeling of security.
On the Internet, this point is particularly pronounced in the fear of a purchase of what man can not touch or see.
So do not forget to dilute your texts with quality reviews, recommendations, if there is victory in any contest, then do not forget to mention about them.
And of course you should not refuse to cover high-quality 3D product and guarantees a full refund of the money at the slightest frustration. Desirable even put your picture.
Of course, that one person may be more pronounced sense of pride, and the other the desire for novelty, but the third at all afraid of something to buy, yet he did not dispel his fears.
Therefore, write your texts as wisely as possible and align it in your text needs more compatible with each other points.
Hope you had fun and you have done the appropriate conclusions for yourselves.
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Thanks and I hope that you enjoyed reading this article.
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