The Third Step toward Riches

“You are now reading the chapter which represents the keystone to the arch of this philosophy. The instructions contained in this chapter must be understood and APPLIED WITH PERSISTENCE…The actual performance of transmuting DESIRE into money, involves the use of auto-suggestion as an agency by which one may reach, and influence, the subconscious mind. The other principles are simply tools with which to apply auto-suggestion.”

“Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.”

~ Napoleon Hill, “Think and Grow Rich”, Chapter 4

The importance of this chapter and the information therein cannot be overstated. Napoleon Hill says this chapter is the keystone, or the Master Key, rather to the whole philosophy. He goes on to say that the other 12 principles taught in this book are only tools needed to apply this principle. So it seems to me that auto-suggestion, self-suggestion, or self-talk should be the area of our primary focus.

Hill says auto-suggestion is the way we can voluntarily influence our subconscious minds. In other words, you can tell yourself who you want to be, how you want to behave, what you want, and your subconscious mind will go to work to make your thoughts a reality in the physical world. It is also the only means we have to gain the cooperation of Infinite Intelligence. I know that some will say, no you pray in order to do that, but I will submit to you that auto-suggestion is a form of prayer.

Because in order for auto-suggestion to work, as the quote above states, what we say has to be ‘well emotionalized with BELIEF”. Some would call that FAITH. The Bible says that ‘without faith, it is impossible to please God.’ Now I don’t want to get into any kind of religious debate. I just want to stress how important it is to practice the principle of auto-suggestion and how important it is to believe in the principle of auto-suggestion. That not only is it important for you to say your self-talk, it is important that it be said with conviction in a state of complete, unwavering faith.

Hill also suggests that repetition is key, that the subconscious mind has to be told repeatedly your desires before it will act on them. And you must speak those desires aloud, so that you can actually hear them. Michael Dlouhy suggests repeating your self-talk at least several hundred times a day, preferably a lot more. ‘Where your focus goes, energy flows.’

So what should you say? Well, the better question is what do you desperately desire? Charles Haanel in the course, “The Master Key System”, says that most of what we want and need can be summed up in the following self-talk. “I am whole, perfect, strong, powerful, loving, harmonious, and happy”. Note the use of “I am”, not I will, or I want to be, but I am. You could always add other ‘happy words’ or desirable traits to that list. As a network marketer I like to use the following self-talk myself. “I am having fun, attracting and sponsoring coach-able leaders into my business, easily and consistently, through education and teamwork.” So not only am I claiming desirable results in my business but that I am having fun doing it, which takes the dread out of prospecting and picking up the phone. I also like, “I am blessed and highly favored. I am a child of the King.” Really, it is whatever works for you. What do you want? What do you want your subconscious mind to go to work on?

The important thing is to do your self-talk, and do it consistently, with conviction, faith, and with as many of the positive emotions that you can wrap your self-talk in. Consistently means every day!

Thanks to Michael, Linda, and entire Mentoring for Free Mastermind group for contributing to the development of self-talk and my overall personal development.

Peace and Prosperity,
Reggie Liggins
Beaverton, Oregon

To see other lesson plans head to 30 Day Mental Cleanse.

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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.

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