How Cartoon Characters Can Help Aid Kettlebell Sales
Kettlebells have become one of the brand new styles in the universe of fitness, though they need an extra bit of advertising to attract people to the product. The question is who would be the best fit to advertise these weights as a spokesman?: Mighty Mouse of Phineas and Barnaby? Before we get to that point, we have to say to ourselves “How are kettlebells performed?”
Kettlebells are Russian in basis and were initially utilized as counterweights for agricultural scales in markets. These weights are cast-iron balls with a flat bottom and a handle attached at the top. They have many different uses but are mostly swung, jerked, cleaned and pressed. They are excellent exercise tools that produce great results.
The first character to discuss is Mighty Mouse. Mighty Mouse was a superhero mouse from a cartoon series that aired from the late 1940′s through the early 1990′s. Mighty Mouse can be a character that is relatable to the older portion of the target market for kettlebells. As the youngest of all my siblings it is a character that both I and my siblings are well aware of. This could meet the mid-20′s to mid-30′s demographic. He would be able to evoke fun childhood memories and be a funny connection between this new fitness program and these thoughts. There is also thought to be a new Mighty Mouse film to be released sometime in 2013. This could further help with any kind of campaign to introduce kettlebells.
Phineas and Barnaby are characters from the hit animated T.V. series Family Guy. While they are not big characters in the program, they are reasonably well known as the bald, mustache wearing, old-timey weightlifting duo from the series. These are characters that are part of a contemporary, funny T.V. series so they would draw a bit more of a connection for the younger portion of the audience while also being correlated to the older segment of the target group. People also apply these characters with fitness because they are typically lifting their triangular, 2000 pound weights in each hand. It is a fantastic connection between weightlifting and pop culture characters.
You have a character that stands for strength and heroism in the childhood animated superhero Mighty Mouse or the resilience and hilarity of modern cartoon characters in Phineas and Barnaby. They are both pretty reasonable options for an online advertising run. There are the ideas, now you decide which one you think would work better.
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Reginald Liggins is an internet marketing trainer and coach who resides outside of Portland in Beaverton, Oregon.
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